Creating HIV awareness through ROCK

Avancer wins NSACS ‘RockAware’ campaign

Photos by Caisii Mao

If you ever want to reach out to the people of Nagaland, rock is what you are looking for. The NSACS Rock Aware Competition – a Red Ribbon Super Star Campaign to spread awareness about HIV and AIDS – came to a glittering end on October 15 last month after a long gruelling journey of music competitions spread amongst almost a hundred highly enthusiastic bands across 11 districts of the land of the erstwhile head hunters.

In an ultimate musical extravaganza, Avancer from Dimapur district was declared the winner while Tears of Judas (Tuensang) and Anti-Trust (Zunheboto) was declared the first and second runners up respectively in the grand finale. The winner of the contest walked away with Rs.1 lakh in cash and a direct entry to Hornbill National Rock Contest besides a chance to perform at the forthcoming Handshake concert at Bangkok. The runners-up bands walked away with Rs 60,000 and Rs 40,000 respectively.

Around 86 bands from all over the State had participated in the auditions held in each district in the run-up to the finale. The bands who performed in the finale after being selected in the district-wise auditions were Cadence (Kohima), Hardcore Addition (Phek), Cliffers (Kiphire), P-Brunch (Longleng), Tears of Judas (Tuensang), RASP (Mon), Maskil Praise (Peren), Avancer (Dimapur), In Da Name (Mokokchung), Anti-Trust (Zunheboto) and AOF (Wokha).

Grammy winner Pt Vishwa Mohan Bhatt, who has collaborated with Naga folk musicians in his upcoming album, also performed on the grand finale. He revealed that he has recorded an album with NSACS RockAware 2011 brand ambassador Renbeni Odyuo and NSACS Rock Reach 2010 brand ambassador Kenei Chalie.

NSACS RockAware is an initiative of NACO. The Chief Patron is the Music Task Force (YRS) Government of Nagaland while the Legislature Forum on AIDS (LFA) is the chief event partner. The event partners for the grand event were Wishing Well, Unitex INC, Crescendo, Audio Garage, Neo Vision, Rapple and Hum Music Society, XL Foundation and Dream Café.
In most of the auditions held across the State, the participating musicians and the organizers advocated the need to be aware of HIV and AIDS. In a state marred by high prevalence of this dreaded disease, the Rock Aware initiative has been widely appreciated by people from all sections of society. At the venue in each district, red ribbons were pinned to every individual who came to witness the program while IEC materials were also distributed amongst the audience.


About Aiyushman Dutta

Who am I? Yet to find the answer. For the time being, u can call me a writer, maybe a journalist and a music entrepreneur or an errand boy! Whatever suits your fancy!

Posted on November 3, 2011, in Concerts/ Reviews, Day-to-Day, Musicians/ Bands and tagged , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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