Blog Archives

American all-female pop band, Betty, performs in Alcheringa

Band members perform in Shillong, interact with local youths and civil society leaders for empowerment of women and girls

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 For alternative and pop music lovers of the city, there is reason to cheer. Popular all-woman, all-attitude alternative pop music trio from New York City, Betty, will be arriving in the city to perform at Alcheringa – the biggest event of IIT Guwahati’s annual calendar. The performance of the pop group has been facilitated and sponsored by the office of the U.S. Consulate in Kolkata.

 Unstoppable activists, the women of BETTY use their music for humanitarian outreach: working for equal rights, peace, and the empowerment of girls and women.  The band had performed in the neighbouring hill station of Shillong yesterday.

 Talking about the performance in Shillong, a US Consulate communiqué said, “American all-female pop rock band BETTY had a great time in Shillong yesterday! They enjoyed performing for local youth leaders, social activists and government officials and getting the chance to talk with them about the empowerment of women and girls. This inspirational band and their “RISE” program demands violence prevention and emphasizes the need for public attention to end gender based violence.”

 The band also performed at Alcheringa, the annual cultuarl festival of IIT- Guwahati.

 Prior to their performance in Guwahati on Sunday, the band had an exclusive interview scheduled for mediapersons at the Guwahati Press Club today.  The Deputy Director of the American Center Kolkata, Rachel Sunden will moderate the press conference. 

 BETTY is a pop rock band fronted by Elizabeth Ziff, Alyson Palmer and Amy Ziff.  The band’s unique sound is a blend of tight harmonies layered over rocking guitars and a solid rhythm section. Since 1986, BETTY has performed their memorable live show – full of exciting, hook-laden songs, clever word play and manic energy – in clubs, theatres and public arenas all over the world. 

 The band has toured in the U.S., Lithuania, Estonia, Latvia, Russia, across Western Europe, Scandinavia and Argentina.  Fierce Elizabeth (vocals, guitar), funky Alyson (vocals, bass) and funny Amy (vocals, cello) are the songwriters. 

 BETTY’s last release “Rise” is a hit featuring the song the band wrote in 2013 for Eve Ensler’s global campaign to end violence against women and girls, One Billion Rising.  Unstoppable activists, the women of BETTY use their music for humanitarian outreach: working for equal rights, peace, and the empowerment of girls and women.  It is powerful music, and you can dance to it! 

 With music bearing the message of peace and empowerment BETTY, has been harmonizing arts and activism for almost three decades.  Since 2012, the trio has brought their unique blend of music and social issues to local communities across the world via U.S. State Department programs.  As U.S. Arts Envoy, BETTY’s music with a message seeks to spread equality, tolerance, and anti-bullying in an effort to fight gender-based violence and homophobia. 

 While in Guwahati, BETTY also met with representatives from the civil society, non-profit organizations, government officials and local youth leaders via a U.S. Consulate Kolkata outreach program in association with YI (Young Indians of CII).

 BETTY’s engagements in Guwahati are part of the trio’s January 29 – February 9, 2014 India Tour that has the band travelling to Shillong, Kolkata and Hyderabad.

 

Oriflame Haute Couture sets the ramp ablaze at Alcheringa


The auditorium at the Institute of Information Technology (IIT), Guwahati was set ablaze by model teams from various institutes across the country flaunting their unique designs and dressing styles on the ramp of the fashion contest Oriflame Haute Couture last Sunday afternoon.

The finals of the Oriflame Haute Couture contest were conducted in two rounds, Chic and Sublime, where the student teams were allowed to design their dream dresses, choreograph the performance and walk through it. Smart and stylish, the participating teams exhibited the perfect balance of excellence, grandeur, ardour and unnerving charm that swept the audience off their feet.

While the panache of the models conquered the hearts of the beholders in the IIT auditorium, outside the auditorium Oriflame, the Title Sponsors of Haute Couture, displayed its product line in a branded kiosk, with an aim to educate the youth about its direct selling business proposition. Oriflame also organized make-up sessions & conducted fun activities to engage the audience through the four-day festival.

Commenting on the initiative, Ms Sharmili Rajput, Marketing Director, Oriflame India said, “As a brand which is natural, youthful & innovative, by sponsoring the fashion show at IIT Guwahati annual festival, Alcheringa, we now have an opportunity to build a connection with the youth of the region through product experiential activities, helping to further strengthen our brand awareness in North East.”

“This is our first such major youth-activation program in Guwahati. We do look forward to furthering our association with consumers in the region through several similar events or media tie-ups in theatre, digital etc,” she added.