Naga band Divine Connection, which shot to fame after winning the MTV Rock On 2011 show on television, launched its first official music video ‘It’s Love’ for a worldwide audience recently. The video has been jointly produced by the band and Guwahati-based Creovaent Productions.
The music video has been directed by Prithish & Puja Chakraborty. The duo had earlier directed Painted Dreams – the music video of Alobo Naga and the Band which was the first music video from the Northeast to figure in the VH1 international music countdown. Creovaent Productions is the first official and professionally managed music video production house in the Northeast.
The song revolving around search for love, the music video depicts various phases of people who is searching for love and portrays the concept of universal love.
After being the first music video from the Northeast to be featured in the International Music Channel VH1, Creovaent Productions has added another feather to its cap when its debut music video ‘Painted Dreams’ bagged the top honors at the Nagaland Government-supported Nagaland Music Awards which concluded recently.
The music video ‘Painted Dreams’ which is composed by Alobo Naga & The Band and Produced, Conceptualized & Directed by Prithish & Puja Chakraborty of Creovaent Productions got ‘Best Rock Song Of The Year’, ‘Best Producer of The Year’ and ‘Best Sound Engineer of the Year’.
“We are really very happy and proud to get the top honors for our music video. Thanks to everyone who loved and voted for us at Nagaland Music Awards. It encourages us to send our music video to other festivals across world,” said Ms. Puja Chakraborty, Filmmaker & Co-Director of the music video ‘Painted Dreams’.
The music video was made as a theme song of 1st Guwahati International Short Film Festival (GISFF) by Creovaent Productions which concluded on May 2nd & 3rd, 2011 at Assam State Museum Auditorium this year.
“It feels great to get recognition for your maiden effort and now our video will travel in other festivals internationally that have music video category. This award goes to all who were involved in making of the video. We have worked hard and now it’s paying off”, said Mr. Prithish Chakraborty, Filmmaker, Co-Director of ‘Painted Dreams’ & Founder, Guwahati International Short Film Festival.
Creovaent Productions in the coming days is planning to release its first documentary and other productions.
An initiative to popularise short films among the people, especially the youth of the region, has been underway for the past couple of months. The Creovaent Educational Initiative, which sees screening of short films from popular Mumbai-based film club Shamiana, has been touching different institutes of the city. While screening of films for students of Guwahati University takes place every month, a screening camp was also held at Parijat Academy last week.
The Creovaent Educational Initiative, whereby these short films are screened, took birth with the collaboration of Creovaent Productions and SHAMIANA this August 2011. The entire noble initiative has been supported by Spirit Underground.
“We are planning to expand in all the major educational institutions within this year to spread the culture of short films in North-East India. Right now we have around 50 regular members who attend our monthly screenings and apart from that we are now doing special screening at Guwahati University regularly and Parijat Academy. We hope to start our screenings in few other institutions in coming months with the support of Spirit Underground,” said Mr. Prithish Chakraborty, Founder of Guwahati International Short Film Festival & Co-owner, Creovaent Productions.
Speaking on the initiative, CNN IBN India Hero and noted social worker Uttam Teron of Parijat Academy said he felt happy to see his students getting exposed to a new area of short films. “While we fully support the initiative taken by Creovaent Productions, we are looking forward for the special workshops that Creovaent Productions will undertake with our students related to filmmaking,” he said.
The format of the screening is monthly once with the content varies with two international short films, two national short films and one local short film from North-East filmmaker. With the coming months the production house is planning to do special workshops with the students to encourage them to take filmmaking as a career.
Creovaent Productions is the brainchild of the dynamic sibling trio of Prithish, Rajnish and Puja Chakraborty hailing from the beautiful state of Assam. The term ‘Creovaent’ has been coined by Rajnish Chakraborty in the fall of 2010 combining three important words – Creativity (for CREO), Innovation (for OVA) and Entertainment (For ENT) which means “A product of creativity using innovation for the purpose of entertainment.” Thus the name ‘Creovaent’ itself showcases company’s determination to unite the three basic elements that form the building blocks of modern filmmaking viz. creativity, innovation and entertainment. Creovaent Productions in such a short span of time has made it big with its debut music video getting praised and being featured in international channel like VH1 and with its documentary ‘Mystical Grass’ & ‘Unsung Hero’, the production house is planning to enter the international filmmaking arena.